Complimentary UK shipping on orders over £75 · Trade accounts available

Learn / Journal

Studio journal.

Techniques, product comparisons and business tips — written by the VVS. Vanity studio and guest technicians.

Featured · Guide

The Complete Builder Gel Guide

Structure, apex, and everything in between — a definitive walkthrough for consistent overlays.

8 min read
Read article

Technique

Professional Nail Prep — Step by Step

The prep routine that determines whether your set lasts one week or three.

6 min read

Studio

Salon Essentials · The Non-Negotiables

Twelve tools and consumables every serious studio should carry.

5 min read

Business

How To Build Your Kit From Scratch

A £500 budget, and the essentials you should actually buy first.

10 min read

Compare

Rubber Base vs Builder Gel

When to reach for each — and why the industry has strong opinions.

7 min read

Business

Growing A Loyal Beauty Client Base

Retention rituals, aftercare programmes, and the small things that compound.

9 min read