Our Story
Made for the hands that make beauty.
VVS. Vanity is a London studio and supply house — curating, sourcing and custom formulating professional beauty essentials for the technicians who set the standard.
The Beginning
Built by a technician, for technicians.
We started VVS. Vanity because sourcing salon-quality product shouldn't feel like a compromise. Every gel, lash tray, tool and aftercare essential in our catalogue is chosen — or custom formulated — for one reason: it performs beautifully in real, working hands.
Whether you're building a client's first natural set, restocking a busy studio or refining your at-home ritual, our range is designed around ease of use, consistency, and the finish your work deserves.
Curated
Every product is tested in-studio before it makes the shelf.
Formulated
Our signature line is developed alongside working technicians.
Trusted
Serving 1,200+ pros across the UK with 48-hour dispatch.
Values
Quality, always. Never compromise.
Cruelty-free formulations, transparent ingredient lists and clean, considered packaging. We believe premium should mean better — for your work, your clients, and the planet.
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